Cordblood banking
This project began during a turbulent time for the business as they were amid a technical malfunction scandal. I was tasked with creating a fresh rebrand to appeal to the mothers of the next generation. The scandal added another element to the rebrand - not only is it to appeal to the next generation but to maintain their, until that point, trustworthy reputation.
Client
Cordlife Group Limited
Year
2024
Cordlife Group Limited is a leading company dedicated to safeguarding the well-being of mother and child. Listed on the Mainboard of the Singapore Exchange since 2012, they are a pioneer in private cord blood banking in Asia.
Social Media presence is necessary for reaching a younger demographic.
Visual Assets:
Development:
Development Work
